What’s Your Plan For Marketing Your Business?

It doesn’t matter what you do for a living and what kind of business that you own. You have to have a plan for marketing your business. You see some people think marketing and advertising your business is the same thing. This is simply not true. And right now, I’m going to differentiate between the two.

Advertising is all about finding new venues to promote your business. Marketing is all about creating a strategy for closing new prospects. You see most of the time, your prospects don’t want to order right away. You have to give them time to respond to your marketing efforts. It takes at least 3 contacts to turn a prospect into a customer, so keep this in mind as you go about turning lookers into buyers.

Part of the plan for your business should be if you want to use a wide variety of marketing techniques to promote your products and services. I used to use only one method of marketing but I soon realized that this one technique could freeze up on me at anytime – so I incorporated more marketing techniques to my arsenal of promotion strategies.

If you’re like most of the business owners I know, you run ineffective yellow page ads, poor newspaper ads, and run no direct mail campaigns at all. Direct mail is actually an excellent way to find good prospects for your business, and even though it’s getting more and more expensive, you should still find a way to incorporate this method into your business.

So how are you supposed to run yellow page ad? It’s all about standing out from the crowd. Design your ad in the form of a coupon, and tell these lookers that they can get a free gift if they come into your store or call you on the phone. You will want to do the same thing with newspaper ads – but with the newspaper, have prospects cut out the coupon to have it redeemed in the store. The implications of this are awesome.

Part of your marketing plan should definitely include the internet. The internet has given business owners a great way to promote their business for a fraction of the cost that it would take to promote a business offline. When marketing your business online, you will want to do a variety of things to attract potential new customers. Luckily, online advertising isn’t that expensive.

Design your website in a way that it’s geared towards obtaining a prospects contact information. You want to do this so that you can follow up on this free lead with your marketing materials. And believe it or not, people who opt-in to your form are great buyers. Leads that you obtain from the internet are excellent groups of people to sell to.

The bottom line is that you need a plan to market your business. It doesn’t matter if you’re advertising or running a backend marketing campaign – always proceed with a thorough plan. If you don’t have a plan, your dead in the water. So keep these tips in mind.

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