Archive for: June, 2023

Here’s Help With Creating A Personal Marketing Plan

Jun 18 2023 Published by admin under Uncategorized

A personal marketing plan is something that every business owner should have. Without a marketing plan, your business is dead in the water. I used to think that marketing plans are for losers and they have no relevance to the real-life world of doing business. Boy was I wrong.

I discovered that without a plan, it will be tough to market my business successfully. It took me 5 years to finally devise a 14-page marketing plan, but once I did it, the solution was revealed to me. You see once I created my plan, it was almost a copy and paste job. I didn’t have to wonder what to do next – all I had to do was refer to my business plan and follow the list step by step. It should be your goal to develop a personal marketing plan also.

So tell me, what’s your plan to acquire more customers for your business? You should know the answer to this question off the top of your head. The best way to get an answer that you can remember is simply to write it down. When I wrote out my business plan, everything became clear to me, and I had to do was follow the plan and I would be set. I suggest you take the time to create a marketing plan so that you can focus more of your efforts to attending to your business, and not wondering how to market your business.

Part of your marketing plan should be about how you expect to sell more of your products to your existing customers. If you didn’t already know, 80% of your business profits will come from sales off the backend. This is simply because you don’t have to persuade or convince someone to do business with you. Your existing customers know you and like you, and don’t mind doing business with you.

Now let’s talk about the content of your marketing plan. What I mean by the content are the actual strategies that you will use to acquire more new customers. One great technique that I use is direct mail. Direct mail is getting more and more expensive to do, but it nevertheless still works the same as it used to be when postage costs were left.

Another technique that still works till this day is newspaper advertising. You could run advertorials, coupon ads, free offers, and etc to make this technique work for you. People still read the newspapers so this is a good place to begin your marketing efforts from. Be sure to include your contact information in the ad and offer more than one way to respond. Not everyone wants to respond in the same way – so keep this in mind.

It doesn’t matter what technique you implement in your business, just make sure that you have a clear and concise marketing plan that will work for years to come. It will more than likely pay for itself in the long term scheme of things.

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What’s Your Plan For Marketing Your Business?

Jun 18 2023 Published by admin under Uncategorized

It doesn’t matter what you do for a living and what kind of business that you own. You have to have a plan for marketing your business. You see some people think marketing and advertising your business is the same thing. This is simply not true. And right now, I’m going to differentiate between the two.

Advertising is all about finding new venues to promote your business. Marketing is all about creating a strategy for closing new prospects. You see most of the time, your prospects don’t want to order right away. You have to give them time to respond to your marketing efforts. It takes at least 3 contacts to turn a prospect into a customer, so keep this in mind as you go about turning lookers into buyers.

Part of the plan for your business should be if you want to use a wide variety of marketing techniques to promote your products and services. I used to use only one method of marketing but I soon realized that this one technique could freeze up on me at anytime – so I incorporated more marketing techniques to my arsenal of promotion strategies.

If you’re like most of the business owners I know, you run ineffective yellow page ads, poor newspaper ads, and run no direct mail campaigns at all. Direct mail is actually an excellent way to find good prospects for your business, and even though it’s getting more and more expensive, you should still find a way to incorporate this method into your business.

So how are you supposed to run yellow page ad? It’s all about standing out from the crowd. Design your ad in the form of a coupon, and tell these lookers that they can get a free gift if they come into your store or call you on the phone. You will want to do the same thing with newspaper ads – but with the newspaper, have prospects cut out the coupon to have it redeemed in the store. The implications of this are awesome.

Part of your marketing plan should definitely include the internet. The internet has given business owners a great way to promote their business for a fraction of the cost that it would take to promote a business offline. When marketing your business online, you will want to do a variety of things to attract potential new customers. Luckily, online advertising isn’t that expensive.

Design your website in a way that it’s geared towards obtaining a prospects contact information. You want to do this so that you can follow up on this free lead with your marketing materials. And believe it or not, people who opt-in to your form are great buyers. Leads that you obtain from the internet are excellent groups of people to sell to.

The bottom line is that you need a plan to market your business. It doesn’t matter if you’re advertising or running a backend marketing campaign – always proceed with a thorough plan. If you don’t have a plan, your dead in the water. So keep these tips in mind.

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Top 10 Secondary Market Annuity Facts

Jun 18 2023 Published by admin under Uncategorized

Traditional asset management strategies focus on a balanced blend of stocks and bonds. Individual managers have various strategies for managing each portion, but students of history learned over 100 years ago in the Industrial Revolution that specialization was the key to unlocking productivity and performance. Why entrust your retirement income needs to a generalist? Why not engage a specialist, an expert in the unique challenge of generating secure, guaranteed INCOME?

Asset accumulation is very different than income maximization….

Secondary Market Annuities offer superior returns and superior safety over the methods of stock-bond generalists. Lets investigate a Secondary Market Annuity to understand why- we’ll use the example of a structured settlement for this example.

Our Secondary Market example starts when an injured party wins their case, let’s assume it’s a worker hurt on the job, and the employer’s insurance pays a settlement. Rather than a lump sum, the injured party gets a series of payments over many years, and the paying party settles this case by putting a sum of money with another insurance company that backs the future payments. The losing party can close its books and move on, and the winner has its award.

Now let’s assume the winning party decides they want cash now instead of future payments. In most cases, this change to the court ordered settlement requires a new court hearing, where the court supervises the process to ensure fairness to all parties. The winning party- called the annuitant- sells the future payment stream in this court process at a discounted present value to a factoring company.

A well known factoring company is J.G. Wentworth, who uses direct -to-consumer ads offering cash now for future payments, through aggressive internet, TC, and radio ads with catchy jingles.

The factoring company exchanges cash now for the future income stream, and due to the discounted purchase price, makes a decent profit in the trade. Most factoring companies then bundle or securitize these financial assets into portfolios and re-sell in large blocks to banks, insurance companies, and investors. Securitized portfolios offer high credit, high quality cash flows and are consequently in high demand.

So What? How is This of Value to You?

Court supervised, cash backed payment contracts with highly rated insurance companies are high quality assets in high demand. But in recent years individual investors have obtained access to this marketplace and actively snap up these high yield, low risk, guaranteed payments from the likes of Met Life, New York Life, Genworth, and other highly rated insurance companies

Financially astute investors can benefit with Secondary Market Annuities in the fixed income or low risk portion of their portfolio precisely because of the low risk nature of these assets. Rather than buying corporate or Treasury bonds, or fixed annuities, with low yields, they can obtain the same safety with much higher yield on the Secondary Market.

Let’s look at the Top 10 Secondary Market Annuity (SMA) Facts:

1) Unlike many other kinds of annuities, Secondary Market Annuity payments are contractual guarantees, not projections based on future performance.

2) SMA’s offer higher than average returns on a fixed income portion of your portfolio.

3) SMA transactions are largely unknown to the general public and are not readily available to individual buyers.

4) SMA payments are very secure and come from the highest rated life insurance companies. Some are also available from State Lottery commission.

5) Secondary Market Annuities do not have hidden administrative fees.

6) Secondary Market Annuities are contracts not tied to your lifespan, and can thus offer payments to your heirs after you pass on.

7) All SMA’s require a court approval prior to transfer to you, and are scrutinized in the process.

8) Secondary Market Annuity payments are paid directly to you, not to an intermediary. The payments are direct obligations of a U.S.A. based insurance company. Credit ratings of these companies range from A.A.A to A by Standard and Poor’s.

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Fax Broadcasting or Fax Marketing Can Help Your Business Grow

Jun 18 2023 Published by admin under Uncategorized

Fax Broadcasting has many benefits and can be used as a compliment to your other direct marketing campaigns. You can also use it to keep in touch with your current clients quickly and easily.

Cost efficient marketing for Your Business

Outsource your fax distribution and save a lot of revenue. You don’t need to waste your money purchasing paper or stationary to print labels or envelopes to address, or boxes to carry to the post office (the bare minimum needed to send a traditional direct mail).

Your company can also do away with the cost of labour needed for a mass mailing.

With a severe competition amongst fax broadcasting / marketing / bulk providers, companies can broadcast your message for a fee as low as 1p per fax. Thats over 30 times cheaper than direct mail and half the cost of most email broadcasting. Fax Broadcasting gives you the best of both of these worlds at a fraction of the cost.

Many fax marketing companies even provide you selectable fax numbers included in the cost.

Superior Fax Quality

As most fax machines are capable of receiving and printing readable faxes at 200 dpi, the quality of the fax broadcast is largely determined by the senders machine. The companies who provide fax marketing services have industrial high resolution fax servers. This ensures your fax broadcast page comes through to the recipient in the best quality possible.

Companies specialising in fax broadcasting and fax marketing can help the client to broadcast the documents any time of the day or night. They can also be scheduled days, weeks, or even months in advance.

Many fax broadcasting and bulk faxing providers can personalise the documents for each transmission by merging an unlimited number of fields from the customers data onto each document transmission as they transmit. This means you can merge your clients address, name and anything else you want onto your fax broadcast page

Immediate Increase in enquiries and sales.

Fax broadcasting gets you enquiries instantly as the message gets noticed instantly, especially if it is sent at the right time of day. A good fax marketing service will be able to schedule your fax for any time of day, days weeks and even months in advance.

You can target your campaign accurately

Some of the fax marketing providers maintain fax data lists of companies which can be selected by area, or business type in various different ways. If you use a fax broadcasting service, many supply the fax data free of charge for you to select the perfect targets. This saves you having to purchase costly fax data for each fax marketing campaign.

Reliable Delivery

You should receive a report for the delivery of each fax so you know about the ones that bounced back or weren’t delivered, if you use your own data. If you use the fax Broadcasting service provider’s data, they should only charge you fr successful faxes or a minimum success rate. Some will charge you a flat rate for a minimum send, 20,000 for example and guarantee at least that amount are sent. This usually means you get better value for money as the company may sent up to 21,000 for your 20,000 fax payment.

Most fax Broadcast providers retry each fax up to 3 times if the recipients line is busy.

Bulk Faxing, Marketing or Broadcasting whatever you may call it, it is a brilliant method for marketing your business, to both prospects and current customers. A whole host of advantages in terms of cost and time are evident.

The best part is that it is very simple and to give it a try, and it wont break the bank.

I have tried out many services over the years but the one i would happily recommend to everyone is While some other companies come with part of the package these guys bring you everything in one place.

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Network Marketing Companies Research Guide

Jun 18 2023 Published by admin under Uncategorized

Looking for information on network marketing companies? The landscape of companies is always changing, so it would be pointless to create blog post with a list of MLM companies since it would be outdated tomorrow. Instead, we created this post to point you toward reliable, up-to-the-minute lists and directories of multilevel marketing companies.

Where to Get Network Marketing Companies Directory or List


The Direct Selling Association (DSA) is the national trade association for direct selling, MLM and network marketing companies. Membership in DSA is optional for MLM companies and requires that member companies adhere to a code of ethics surrounding their product quality and marketing practices. The list of MLM companies on the DSA website is great resource for companies adhering to the highest industry standards. The list is searchable by industry, compensation structure, sales strategy, country, and product line.

Better Networker

Better Networker is sort of like a mini-LinkedIn website for multilevel marketers. You can create a profile, make friends, share blog posts and links, and join the conversation about your MLM company. Unlike DSA, Better Networker relies on user-generated content so you can get opinions about the compensation plan, products and sales support directly from the current distributors and reps. The great thing about the list of MLM companies on Better Networker is that it is remarkably current and includes almost all the small and start-up companies. Since the content is user-generated, there is a first-mover advantage to being the first to list a new MLM company on the site. Make sure you read the comments with a skeptical eye, since people use this site not just to collaborate, but also to recruit.

Where to Get Multilevel Marketing Companies Rankings

Inc. 500 and Fortune 500

Large and fast-growing MLM companies will be listed alongside major companies following other business models in company ranking lists produced by Inc. Magazine or Fortune. Fortune publishes a list of the top 5000 global companies by revenue. Inc. publishes an annual list of the 500 fastest growing companies. Both lists often contain anywhere between 3 and 8% network marketing companies. These types of establish business ranking lists are a great way to demonstrate to prospects that the company is stable, large and legal. You can visit the magazine’s visit or go to your local bookstore to get the business rankings issue.

For rankings specific to multilevel marketing companies, check out the lists made available by In addition to ranking network marketing companies, they also rank top income earners, and top MLM trainers. The MLM companies are ranked by revenue, by momentum, by number of distributors and more. You can also quickly research pending lawsuits and pre-launch network marketing companies.

The world of online network marketing is vast and confusing. Some might say it is hostile to the new-comer with lots on entrenched experts selling the newbies systems and tools that they really don’t need. We understand that it is hard to know who to trust.

Give us the opportunity to earn your trust and confidence. We created to provide the best network marketing content without any of the BS. Just for stopping by you can pick up 3 different free ebooks and several cool tools.

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Search Engine Marketing Vs Advertising

Jun 18 2023 Published by admin under Uncategorized

To many people the words “marketing” and “advertising” are interchangeable, but when you are talking about search engine marketing they are two very different things.

What is the Difference?

Search marketing can be considered a form of advertisement since you are essentially putting small ads on search engine results pages for potential visitors, customers or clients to see. Yet, the intention of doing this is very different from the intentions of putting up a basic advertisement in your local newspaper or directory.

When you place an ad, your goal is to entice others to come visit your business, buy a particular product, or take some other action that will be profitable to you. The end goal is to get a bit of profit from everyone who bites.

When you utilize search engine marketing, the end goal is a bit different. You are reaching out to a specific market. You want them to know that your website exists and what you have to offer. Even if you would like to eventually make a sale or get someone to signup for your newsletter, the end goal is really opening up a conversation with your target market.

You don’t expect most people to click on your link from a search engine results page and instantly make a purchase. That makes no sense since your listing on the search engine pages is not set up to make a direct sale. It is just to inform members of your target market that you exist and to convince them that you are a reputable source for the information and/or products and services they are looking for.

If you get the click through and they hang around for awhile, your link on the search engine results page did its job. So, search engine marketing is more about getting attention and opening the dialogue with your customers.

Advertising is different because you are trying to directly sell through the ad. Think of advertisements in magazines. Some may want you to go to a website, but most of those sites will be landing pages with more sales material. They won’t have the valuable, informative content that you create on your website.

Bottom line: advertising is designed for a direct sell with no dialogue while search engine marketing is about waving your hands in the air to let others know you have something of value if they want to get to know you better.

Which is Better?

The reason search engine marketing works so well with social media marketing is that they have a similar goal. Both are ways to communicate with your target market and convince them you are the authority in your field. Advertising really doesn’t do this because consumers know they are reading advertising material. The goal of search engine marketing is to appear to be sincere and legit, which means not just an advertisement.

Advertising has worked in the business world for many years and it may still work in some offline strategies, but if you are simply trying to advertise online it is not going to work. Marketing online requires more sustenance and requires the sense of a relationship and understanding of your market. It requires in-depth search engine marketing.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing sem service.

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Network Marketing Blog Traffic Training

Jun 18 2023 Published by admin under Uncategorized

Let me guess. You’ve created a network marketing blog complete with graphical headers, opt-in boxes and banner ads for your favorite affiliate programs, but you aren’t making any money because you don’t have sufficient traffic to your a network marketing blog. Now that the blog is up and running, you’ve realized that just having a network marketing blog is only half the battle. The other half is blog traffic. You’ve landed on this post looking for a network marketing blog traffic strategies, tools or training. Am I right so far?

Or perhaps you don’t have a network marketing blog yet and are thinking about creating one. You’ll be glad you landed here because a blog without any traffic won’t make any money or generate any leads. Be sure you have a traffic plan for leading people to your blog.

Either way, you are in the right place. This particular MLM blog gets plenty of traffic and I can teach you how to do it too.This will be an overview article discussing your options for network marketing blog traffic. We can’t possibly teach you how to do all this stuff in one article…but the tutorials and resources on rest of the site will get you pretty far.

Network Marketing Blog Traffic Sources

Search Engines

Paid search

You can run pay-per-click (PPC) ads on any of the major search engines. When someone searches for a keyword like “network marketing blog” your ad will be served to them. A click takes them directly to your website. You pay for each click. The amount depends on how many other advertisers you are competing with. You can turn it on or turn it off at any time.

Organic search

Organic search is also called SEO or search engine optimization. This is the process of optimizing your website to appear high in the free search results for a particular keyword phrase. It takes time and patience, but once your MLM blog ranks well for a couple popular searches, you’ll get lots of free clicks and visitors.

Referring Sites

Text Ads/Banner Ads

You can place sponsored links, text ads and banner ads on other websites to bring in referral traffic to your own website. This can be done through large ad servers that place links on thousands of sites or by negotiating directly with the owner of the target site. Prices will vary and most consumers will know it is a paid ad. Turn on or off at any time.

Content Links

Every site owner needs content. When you provide quality content in the form of a guest blog post or a useful blog comment you are generally able to provide a link back to your own network marketing blog. If the reader enjoys your article or finds your comment helpful (and if you have something enticing to offer them on your site) they will often click the link to visit.


Email is a fast and cheap way to reach many people. If you don’t have your own large email list yet you can do a list rental. This allows you to send a promotional message to thousands of people at a time. You can do a solo ad where you are the only sponsor of the email or have your message batched with other advertisers. Prices are based on list size, quality and how prominently your message is featured.

Smart Phones

QR codes and text messages are two ways to get people to your blog from smart phones. This strategy is currently very effective because not many people are doing it, but you want to make sure you have a mobile-friendly network marketing blog before sending a bunch of smart phone traffic to it. Stay tuned to this one…it is the wave of the future.


Ever heard of drop cards? They are mini-advertisements printed on business card-sized paper than you can drop around town. The card directs people to your network marketing blog for more information about the headline on the card. They are very inexpensive to print and easy to work into your daily routine.

Getting Started with Network Marketing Blog Traffic

The smartest thing you can do is to learn a little bit about each of the options for network marketing blog traffic and then select ONE strategy to get really good at. Don’t try to do them all at the same time. Build up your blog traffic to 300 or more visitors per month from a single method before launching into any others. This amount of traffic will be enough to give you early feedback on the effectiveness of the offer and opt-ins on your network marketing blog. The rest is tweaking, refining and adding more traffic.

The world of online network marketing is vast and confusing. Some might say it is hostile to the new-comer with lots on entrenched experts selling the newbies systems and tools that they really don’t need. We understand that it is hard to know who to trust.

Give us the opportunity to earn your trust and confidence. We created to provide the best network marketing content without any of the BS. Just for stopping by you can pick up 3 different free ebooks and several cool tools.

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Marketing Your Maryland Business – 7 Tips for Business Owners to Attract More Maryland Customers

Jun 18 2023 Published by admin under Uncategorized

Maryland is rich with a diverse range of consumers. The proximity of Maryland to the nation’s capital and Northern Virginia’s high-tech corridor makes it an ideal place for people in all sectors of government, government contract work and private industry to live.

Although Maryland is a relatively small state, it is home to a surprising range of tourist attractions, from historic Gettysburg to Baltimore’s famed Inner Harbor, loads of government agencies including the NSA and US National Weather Service, cutting edge tech firms like, world-renowned sports companies including Under Armor and Fila, and thousands of hotels, restaurants and shops. Maryland even has casino gambling adding fuel to the business economy, albeit in its infancy. Even in today’s economically challenged environment, finding a job at almost any level is not only possible, but probable – a statement that not every state in the country can boast.

For those working in Washington D.C. and Northern Virginia, MD offers a close and convenient, yet seemingly worlds-away locale for living, shopping and playing. Maryland’s unique combination of government, high-tech and rural areas not only attract consumers but new businesses alike. If you are a business owner wishing to attract Maryland consumers, listen up. The diversity of those living and spending in Maryland calls for diversity in marketing. Therefore, marketing your MD business should take a multi-pronged approach. If you wish to attract more people in Maryland to your business, here are some helpful tips.

Invest in a comprehensive website. As any business owner in any industry knows, a well-executed website is a must. When your focus is on attracting MD consumers, make sure that your website is not only attractive from a design standpoint, but that it contains everything that a Maryland consumer would want. If you own a restaurant, for example, your website should look and sound inviting and delicious. But don’t stop there. Be sure your website contains easy to find, understand and print (Google maps and Mapquest links are ideal). If you offer specials, coupons, themed parties or other items that help make your business stand apart from others, be sure those are included as well.

Invest in search engine marketing. A great website is nice but if nobody can find it, it’s a fruitless endeavor. When your website was built, hopefully your web designer had the knowledge and expertise to construct it in a way that is search engine friendly. (See our article on Website Analysis for more information on search engine friendly sites). If you don’t know if your site was constructed with search in mind, or if it’s not being found on searches, hire a professional to evaluate your site and make changes that will boost its rankings. Sometimes even small changes to a site can make a huge difference in rankings. Other search engine marketing to attract MD customers includes pay-per-click campaigns, article writing/posting, and a good linking strategy.

Make sure social media marketing is in the mix. Consumers in MD, just like those everywhere, are all over social media. And believe it or not, they are looking for the goods and services you provide there. Whether they are clicking on ads or asking their friends for recommendations, MD consumers should be able to find you in places like Facebook and LinkedIn. And, depending on the nature of your business, perhaps YouTube and Twitter as well. Restaurants, salons and spas, for example, are a must for social media marketing. (See our pages on restaurant marketing in MD and salon and spa marketing in MD for more information.)

Pepper the market with your brand. These days there is a diminishing direct return on investment when it comes to print advertising, direct mail, broadcast advertising and certainly phone book advertising. But before you toss them out of your marketing mix altogether, consider their branding impact vs. their direct return. Just because someone doesn’t pick up the phone and call you because you ran a radio ad, for example, doesn’t mean that the ad wasn’t effective. Every single impression that your business has on MD consumers – whether it was a radio ad, newspaper ad or mailer – is embedded in that consumers brain somewhere. With enough of those impressions, you can see how a business could become top-of-mind when that MD consumer does have a need for what you provide. And while doing a plethora of activities may sound unrealistic budget wise, doing MD marketing in this way doesn’t have to break the bank. If marketing your MD business comes with a tight budget, seek out less expensive options for branding. Well-place fliers, local papers, neighborhood mailers and local radio stations offer adequate brand impressions without the high price tag. Another option is rotating your budget. Instead of being on the air, sending mailers and placing print ads each month, rotate the ad spend around between mediums.

Conduct regular e-mail marketing. E-mail marketing is, by far, your lowest cost marketing effort. While it takes time to build your opt-in e-mail list, it costs you very little to send out an e-mail. Be sure that you are taking full advantage of this cost-effective marketing to Maryland consumers one or twice per month. More often if you have a business that will tolerate it. Daily specials e-mails may not be out of the question for a restaurant, for example, but for a home improvement company, that frequency won’t fly. While MD consumers like e-mail marketing, it must be well-balanced with your business.

Embrace Maryland’s cultural and ethnic diversity. While not all areas of MD are culturally diverse, many sectors of the state most certainly area. If your business attracts those in Maryland from all walks of life, consider those differences in marketing your MD business. If you’re not in tune with the cultural differences outside of your own, elicit the help of someone who is. Have them critique your business from their perspective. What are the first impressions? What does or does not attract them to your business? What changes could be made to better accommodate those customers? Changes need not be dramatic, but may well make a big difference in attracting more Maryland customers.

And finally, your MD marketing efforts need to be consistent. All too often, business owners allow their marketing efforts to happen in waves. When business is slow, their marketing efforts increase. It’s a both a knee-jerk reaction to the here and now, as well as an opportunity to keep those on staff busy when business isn’t. But wave marketing, as I have just decided to coin it, is not effective. Marketing efforts of all types need time to gel. If you wait until business is slow to begin marketing, you will still need to wait for the results. Your best bet is to maintain consistent efforts – both during busy and slow times – to ensure smaller waves and more consistent results.

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Mobile Marketing – The World Has Gone Mobile

Jun 18 2023 Published by admin under Uncategorized

Gone Mobile

The world is not ‘going mobile’, it has already gone!

There are more than 4.6 billion mobile phones in the world today; one each for 67% of the world’s population. This is about four times the number of desktop and laptop computers. More than 50% of internet search worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS Text messaging is the most widely used data application on the planet today – by far!

Most people simply will not go anywhere without their mobile phone. A lost credit card is reported within one day but a lost mobile phone is reported within 30 minutes (VISA 2009).

What does this mean for Australian businesses? Firstly it means understanding the implications and opportunities of the mobile phone and mobile marketing is critical now. For example any business that has a website needs to ensure it is compatible with mobile search. Approximately 10 – 15% of all internet searches in Australia today are done via mobile phones. Beyond that it means that a mobile phone communications strategy needs to be embraced and implemented, now.

Many Australian customers and clients are already using their mobile phones to find services, to search for products, to make purchases, and as a way of staying informed about their favourite places and brands.

The speed at which these changes have taken place, particularly the adoption of smart phones and mobile internet browsing in the last two years, has left many, many Australian businesses in its wake. There is a general understanding that the mobile phone is strategically important and presents new opportunities, but the question is: “What does it mean for me and how can I start using it to benefit my business?”

Mobile Marketing: Where to start?

The first thing to know about mobile marketing is to not think about it as marketing. A much better description is mobile engagement. This is not just semantics, it is important to think differently when considering how to incorporate the mobile phone into today’s communication strategy.

The word ‘communication’ suggests having a direct conversation with your customer. Marketing has traditionally followed the broadcast model: tell your message to as many people as possible and hope that it will be relevant to a few. That model is rapidly becoming less acceptable to many customers and certainly less effective in today’s crowded and diffused media environment.

The opportunity exists today via mobile systems to have a direct one-to-one relationship with every individual customer in a way that has never been possible before and at a cost that has never been possible before.

We all know that there are now more mobile phones in Australia than there are people. We know that no-one leaves home without taking their mobile phone and that it is seen as a personal and private ‘space’.

It is not necessary to ‘market’ to customers via their phone, by ‘engaging’ with them instead the results and rewards can be well beyond what can be achieved through any other media. It is important to remember that the customer has given permission to engage directly with them in their personal space and that must be respected.

Your customers have given you permission to contact them via their mobile phone because they want to hear from you. They want to know what is happening with your brand and products. They don’t want to be ‘sold to’ because they are already ‘sold’. They are loyal, engaged customers that want to be kept informed.

This goes to the heart of what is different about engaging with customers and clients via the mobile phone: you know that they already have a relationship with your business and that by giving you their mobile number they have said “I am interested and want to hear from you. I am trusting you.” If this is the case, and given that it is seven times easier to sell to an existing customer than to a new one… it is time to start talking!

Most Australian business owners and marketing managers, when asked, say they want to start using mobile marketing, but many don’t know how or where to start.

The easiest way to ‘put a toe in the water’ is by using SMS. It is fast, easy, inexpensive, very effective and widely accepted. It is possible to stay in touch with a customer every month for less than $2 per year using SMS. That means putting your brand in their hand, and in their head, every month for just a few cents! If just one of those messages influences their behaviour once during the year then your payback will be very significant. The ROI from SMS engagement is shown to be well above any other form of marketing.

The primary use of the mobile phone is no longer for voice calls, it is for text messaging. In Australia we send, on average, five SMS messages per person every day. It is very widely used and accepted. SMS messages are quick, easy to ‘consume’, personal, immediate and not intrusive.

Most of us have by now experienced receiving an SMS appointment reminder or a reminder for a bill that needs to be paid. These are personal – they relate specifically to me – relevant and helpful and as such we are happy to receive them. Applying the same rules when thinking about mobile communications with your customers will ensure that SMS messages are welcomed and seen as delivering improved customer service.

A simple “Thanks for purchasing from us yesterday. If you have any questions about your purchase please call us on…” can have a powerful impact on your customers: increasing their loyalty, repeat purchase and recommendation to others. Don’t imagine that you must type this out each time on your phone and send it manually; there are systems available today that will do this automatically.

Mobile Websites

Every SMS message can also include an active link to a mobile website. More than 60% of phones in Australia today are internet enabled and approximately 10-15% of internet searches are today from mobile phones, up from near zero a couple of years ago. Within another 1 – 2 years these numbers will have again grown exponentially.

The simple SMS message now becomes the starting point for much broader and deeper customer engagement. The mobile site can include information about new products, promotions, competitions, or contain photos and videos. Alternatively you can ask for feedback, request a survey to be completed, or provide contact details and a map showing your location.

Mobile internet is not used in the same way as desktop internet. Over 50% of mobile search today is used by people wanting to either call or locate a business they already know: they are not doing ‘research’, they just want to find you. So the mobile site needs to have contact details and ‘Click to Call’ and ‘Click to Find’ buttons prominently displayed.

This also means that the best way to get visitors to come back regularly to a mobile website to see updated information is by sending them a regular SMS with a link to the site.

Things to watch

One of the most often asked questions regarding Mobile Marketing is: “How frequently should I SMS my customers?” The correct answer is of course: “It depends”. Communicating too frequently or not frequently enough can both be bad.

For some businesses sending a message every week is OK. If there is something new to say each week then customers will not mind hearing about it. The overarching principal still applies that all messages must be relevant, helpful, timely and engaging.

On the other hand too infrequent communication can look like the relationship is not important, that messages are only sent ‘when you want something’, for example when another Sale is on. For many businesses a message once per month is well accepted and appreciated by customers.

The first time a business uses mobile marketing it is very important for their customers to know that they are in control of what arrives on their personal mobile phone. Tell them how to opt-out. Be clear that receiving the messages is not costing any money and they can easily opt-out of receiving them at any time. This puts your customer in the driver’s seat and they are more likely to stay happily ‘opted-in’.

It is also a requirement under the Australian SPAM legislation that people must have opted-in to receive communications from a business and be able to easily opt-out of any electronic communications. If you use one of the SMS Marketing service providers it is important to check that they are SPAM Act compliant in all areas.

When to start

There is no question that engaging with your customers more often is a great thing to do and that using the mobile phone is a great way to do it. It is personal, cost effective and widely accepted. It improves customer service, loyalty, repeat sales and the bottom line.

So, whether we call it mobile marketing or mobile engagement one thing is certain: every business should consider the mobile phone as an important part of their communication strategy in 2011 – because the world is not going mobile… it’s already gone.

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Internet Marketing by Social Media Provides a Wider Advertising Base

Jun 18 2023 Published by admin under Uncategorized

Internet marketing has gone through much advancement as businesses have seen the effective methods used to reach more consumers. It is a very broad advertisement genre which includes marketing online, by e-mail, and newer forms of social media. This form of product or business promotion has become a common approach used to make company specific information more well known across the web. It combines website design, development, promoting, and consumer sales. Many providers utilize these aspects to engage viewers to learn more. Common tools for this newer advertising form include search engine marketing (SEM), banners, search engine optimization (SEO), and marketing via e-mail.

Social Media is a method which has been recently added to the mix. Integrated marketing communications may be used to reach target markets more efficiently by drawing on multiple promotional elements such as direct marketing, advertising, promotions, and publicity. Web 2.0 has changed how businesses can build these particular social connections by providing tools for improved online collaboration. Internet marketing by social media focuses all efforts on supplying quality content designed to attract individuals. Readers are encouraged to then share the read information with others on social networks or other public sites. The information is trusted because it is has been supplied by an outside source rather than being fed directly by the company. Since this form of media is so easy to access by consumers, many businesses can use these same tools to increase brand awareness and provide better service to existing customers.

The Significance of Combining Search Engine Optimization with Social Media

Internet marketing by Social Media Optimization or SMO offers a new channel for businesses to provide consumer support, gain customer insight, be more competitive, and recruit new customers. High quality content must be of value to consumers. It begins by creating a strong foundation which is then used to channel pertinent information directly to prospects. The information may include press releases or articles regarding specific developments within the company. Outlets for this type of marketing include social websites, blogs, article posting sites, and cell phones. Search engine optimization with social media has increased in usage. It can be combined with lead-based websites, e-commerce, affiliated marketing, and other business models for a more efficient overall advertising campaign.

Search engine optimization by social media or other methods improves website visibility by search engines such as Google or Yahoo. Being listed at the beginning of free search results is the goal. Paid listings may be targeted as well depending on the marketing goals. Applied content increases the frequency and ranking on search sites. This in turn attracts more visitors because they see information before other content posted by competitors. Specific types of searches may be targeted such as images, video, or local information. Well implemented SEO tactics provide better web presence among the many companies attempting to reach consumers online. SEO practices take into account the inner workings of search engines. Websites are optimized with enhanced content, keywords, and social media to introduce a business to a wider customer market. The presence of these marketing techniques has greatly increased due to their proven effectiveness in business consumer advertising.

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